Where I learned to write with precision and purpose. Two years managing social media, employer branding, internal comms, and media relations for one of Singapore's most respected government agencies. Secured coverage in CNA, The Straits Times, and Lianhe Zaobao. All written by hand, pre-GenAI. Yes, really.
Managed Facebook and Instagram for DSTA — developing content that balanced recruitment messaging, organisational news, and brand storytelling for a public-sector audience where tone and trust matter as much as reach. This included employee feature series, scholar spotlights, and recruitment campaigns designed to make a government agency feel human and attract the right talent.
20% growth in followers and engagement across Facebook & Instagram
Led media relations — identifying story angles, pitching to journalists, and managing spokesperson preparation for Singapore's main English and Chinese-language outlets. Coverage spanned technology programmes, national service milestones, and DSTA's young defence scientists initiative.
Secured coverage in Channel NewsAsia, The Straits Times and Lianhe Zaobao
Wrote feature stories for internal and external publications — profiling engineers, covering technology milestones, and communicating DSTA's work in language that made complex defence tech accessible and compelling.
