Developed and executed webinar campaigns end-to-end — topic and speaker selection, promotional strategy across Telegram, WhatsApp, and Facebook, landing pages, and post-event nurture sequences. Built for conversion, not just attendance.
Contributed S$800K+ in revenue within 6 months of joining
Led social media growth across Telegram, WhatsApp, and Facebook — building audiences, developing content formats, and optimising for lead conversion. Built and optimised email nurture sequences for webinar campaigns, testing subject lines, send times, and content structure to improve open and click performance.
4× increase in leads · 10% lift in open rate · 5% lift in click rate
