Campaigns I Ran
Executed user acquisition campaigns working with media and creative agencies — managing briefs, creative reviews, and performance tracking to drive customer sign-ups in Singapore's open electricity market.
Marketing in a commodity market is a particular kind of challenge — the product is identical to every competitor's, so the brand does all the work. I ran user acquisition campaigns, managed agencies, grew social channels, and onboarded 14+ strategic partners to expand brand reach across key segments.
Executed user acquisition campaigns working with media and creative agencies — managing briefs, creative reviews, and performance tracking to drive customer sign-ups in Singapore's open electricity market.
Grew Instagram by 50% and Facebook by 15% through coordinated content and paid campaigns — developing a content strategy that made a utility brand feel relevant and human.
50% growth on Instagram · 15% growth on Facebook
Managed and optimised campaign landing pages and website content to support conversion and ongoing promotions — iterating on copy, layout, and CTAs based on performance data.
Identified and onboarded 14+ strategic partners to expand brand reach and support customer acquisition — managing relationships and co-marketing deliverables across the programme.
