CoSpaceGPT is a secure, collaborative GenAI workspace for enterprise teams — bringing the best AI models into one safe environment. I led the product launch, brand identity rollout, website, and paid acquisition strategy across Singapore and SEA.
CoSpaceGPT was a question before it was a product. The core team at CloudsineAI wanted to explore whether there was a B2C market for collaborative AI tooling but we didn't want to spend six months finding out. So we set ourselves a simple brief: build, launch, and get a real answer fast.
I was the only marketer. Four engineers. No existing brand, no audience, no playbook.
The product concept was "CoSpace" — the idea that AI tools work better when teams use them together. Product, engineering, marketing, all in shared projects rather than siloed chats. I built the brand around that literally: the logo is an abstract arrangement of tables and people joined together. Having that visual anchor made every other decision easier — name, messaging, website, ads.
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With no agency and no design support, I built everything: the name and logo, the marketing website, brochures and outreach materials, LinkedIn and X from zero followers. Then launched paid acquisition across Google and X Ads.
We ran Google Ads across three angles: cross-functional collaboration ("Breaking Down Silos — like ChatGPT, but for Teams"), cost-efficiency ("Many AI Models for the Price of One"), and direct competitor targeting. That last one named the models outright — Grok, GPT, Perplexity, Claude — because that's what people were actually searching for. Both the collaboration and cost messages converted. The competitor targeting sharpened the cost angle into something more concrete.
Ultimately, we decided not to pursue it further. CloudsineAI's core focus is AI security — B2C SaaS was an interesting detour, but not where we were building. The experiment did exactly what it was supposed to: give us enough information to make a confident call, without overcommitting first.
