Sep 2023 – Present · Singapore / SEA

Cloudsine

Marketing Manager

My first regional role — and the one where I learned what it means to own a marketing function end-to-end. Strategy, budget, events, content, SEO, and a team of external partners across three markets. Everything from six-figure pipeline to LinkedIn captions.

30% increase in qualified leads in 12 months

$500K+ USD pipeline from events annually

50% LinkedIn follower growth

30% uplift in organic traffic

01 / Events

Events I Ran

Owned end-to-end event strategy across Singapore, Thailand, and Indonesia — from sponsorship negotiation and logistics to booth design, on-ground activation, and post-event lead handoff. Three event formats, one goal: pipeline.

100+ MQLs and USD $500K+ in pipeline contributed from events annually

Conferences

GovWare and other key regional cybersecurity conferences — sponsorship, booth design, and on-ground activation.

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Focused Events & Workshops

Partner events and technical workshops with hyperscalers like AWS — high-value, agenda-led sessions to accelerate pipeline.

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Webinars

Recurring webinar programme — topic selection, speaker coordination, multi-channel promotion, and post-event lead nurture.

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02 / Branding & Product Launches

Branding & Launches

Led the marketing side of three major brand and product moments — each requiring its own positioning, messaging, and go-to-market approach.

CoSpaceGPT

Product launch for CloudsineAI's secure GenAI workspace — brand identity, website, and paid acquisition.

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CloudsineAI Rebrand

Full company rebrand from Cloudsine to CloudsineAI — identity system, website, collateral, and swag.

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TraceCtrl

Go-to-market for CloudsineAI's AI agent observability product — brand rollout, events, and content.

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03 / LinkedIn

LinkedIn Content Strategy

Developed and executed a LinkedIn content strategy built on industry insights, product education, and founder-led thought leadership — planning, writing, and managing the calendar across carousels, long-form posts, and short-form copy.

Produced full-funnel marketing assets to support the buyer journey, including case studies that made technical value tangible for non-technical buyers.

50% follower growth on LinkedIn · Increased engagement rate across all post types