Conferences

Project Overview

At CloudsineAI, events were a core demand generation channel to engage enterprise security buyers and generate pipeline. I led the planning and execution of CloudsineAI's participation in conferences, focusing on lead quality and conversion rather than just attendance. The GovWare conference in Singapore is an example of a conference we participated in.

Details

For every event we participated in, I was in charge of:

• Creating pre-event promotions (normally through email and LinkedIn) to drive awareness and booth traffic
• Leading end-to-end booth strategy (messaging, collaterals, giveaways as well as briefing staff on target audience)
• Executing post-event follow-ups to convert leads into meetings

Below are some examples of my work: